Who and what is 'woke' is a new frontier of the culture wars, with New Zealand politicians like Winston Peters avowedly against anything that could be given the name.
It's a term that's hard to define, but is often used to refer to identitarian or social justice messages, or as a shorthand for left-wing views.
Professor Musa al-Gharbi is an American sociologist and assistant professor at Stony Brook University’s School of Communication and Journalism in the US.
He is visiting New Zealand this week as a guest of the Free Speech Union New Zealand to discuss his new book We Have Never Been Woke: The Cultural Contradictions of a New Elite and joins Emile Donovan.
Musa is visiting Wellington, Christchurch and Dunedin. Find Musa's book tour schedule here.
Photo: Ezra Adams