A new Wool Alliance aims to deliver better outcomes for strong wool used in carpets and upholstery Photo: Supplied/ Wool Alliance
Wool was once New Zealand's main export earner, with wartime booms fuelling the economy in the 1950s.
But now sheep numbers are in rapid decline and the wool industry has faced tough times with competition coming from often cheaper synthetic fibres.
After many false attempts to kick start growth in the industry, a new Wool Alliance has been formed and has been out and about over the summer talking to wool producers and manufacturers to gather their thoughts on reinvigorating the industry.
The cross - sector body has formed at a time when the prices for the coarser strong wool have surged to 10 year highs.
Former Fonterra chair, John Monaghan, has been appointed as the independent chair of the Wool Alliance, charged with leading its rollout
