Photo: RNZ/ Nick Monro
The Department of Conservation (DOC) is spending $15,000 on advertising, calling for people to donate to the government department's projects.
DOC director of strategic partnerships and investment David Van Der Zouwe said getting more external investment was a priority for the government department.
"We put out a prospectus about September last year and we haven't got the uptake we wanted. We've had about $10,000 in support."
He said they were targeting businesses and philanthropists.
"Through the donations we've launched the Island Ocean Connection Challenge, which is working with international philanthropists for some of our offshore islands - Auckland Island, Rakiura, Stewart Island and the Chatham Islands.
"We're trying something new to bring in more money, we've targeted people we know are capable of donating."
He said the department would assess the results of its marketing efforts at the end of the month.
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